Exploring Library Engagement Platforms, Tools, and Techniques

I have a new article in Computers in Libraries magazine that has been posted at Information Today, all about different types of Library Engagement Platforms.

Here’s the beginning of the article:

“Library software has come a long way from the early days of online union catalogs and databases. Today’s library utilizes one or more library engagement platforms with the goal of informing customers about upcoming events and new resources, wishing them a happy birthday, or inviting them to use their library card to check out something. These software-based platforms help the library and customer connect using a variety of communication channels—including email, text messages, and mobile phone notifications. Let’s explore these up-and-coming software platforms in more detail.

Definitions

Defining a library engagement platform can be difficult because each platform is unique. A library engagement platform is an online, software-based solution that allows library patrons to connect and engage with the library through a series of interactions. These platforms serve to make connections between customers and our collections and library services. In the process, they help keep our customers engaged and coming back for more.

Interactions in Library Engagement Platforms

There are many types of interactions customers have using library engagement platforms. I have organized these interactions into the following five types, based on the platform they use:

• Email systems
• CRM platforms
• Registration and reservation systems
• Mobile apps  
• Advertising platforms”

Want to read the article? Click the link to get the rest of it!